:root {
      --bg: #1a1917;
      --bg-2: #1f1d1b;
      --bg-3: #252320;
      --panel: rgba(255, 255, 255, 0.035);
      --panel-2: rgba(255, 255, 255, 0.055);
      --text: #f0eeea;
      --text-soft: #c9c5bd;
      --muted: #8a8780;
      --line: rgba(255, 255, 255, 0.09);
      --line-soft: rgba(255, 255, 255, 0.055);
      --accent: #4e8d5d;
      --accent-bright: #68ae79;
      --accent-soft: rgba(78, 141, 93, 0.1);
      --radius-sm: 10px;
      --radius: 16px;
      --radius-lg: 20px;
      --display: "Spectral", "Iowan Old Style", "Palatino Linotype", Georgia, serif;
      --sans: "Inter", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
    }

    *,
    *::before,
    *::after {
      box-sizing: border-box;
    }

    html {
      scroll-behavior: smooth;
    }

    body {
      margin: 0;
      font-family: var(--sans);
      color: var(--text);
      background: var(--bg);
      line-height: 1.55;
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
      text-rendering: optimizeLegibility;
      overflow-x: hidden;
      position: relative;
    }

    /* Subtle dark paper texture overlay */
    body::before {
      content: "";
      position: fixed;
      inset: 0;
      pointer-events: none;
      z-index: 1;
      opacity: 0.5;
      mix-blend-mode: screen;
      background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='280' height='280'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch' seed='4'/><feColorMatrix values='0 0 0 0 0.09  0 0 0 0 0.085  0 0 0 0 0.08  0 0 0 0.12 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
      background-size: 280px 280px;
    }

    a {
      color: inherit;
      text-decoration: none;
    }

    img,
    svg {
      display: block;
      max-width: 100%;
    }

    button {
      font: inherit;
    }

    /* ---------- Layout ---------- */

    .container {
      width: min(calc(100% - 48px), 1200px);
      margin: 0 auto;
      position: relative;
    }

    .shell {
      position: relative;
      z-index: 2;
      min-height: 100vh;
    }

    /* ---------- Header ---------- */

    .header {
      position: sticky;
      top: 0;
      z-index: 40;
      backdrop-filter: blur(14px);
      -webkit-backdrop-filter: blur(14px);
      background: rgba(26, 25, 23, 0.78);
      border-bottom: 1px solid var(--line-soft);
    }

    .header-inner {
      min-height: 78px;
      display: flex;
      align-items: center;
      justify-content: space-between;
      gap: 24px;
    }

    .brand {
      display: flex;
      align-items: center;
      min-width: 0;
    }

    .brand-mark {
      width: 336px;
      height: 60px;
      flex: 0 0 auto;
    }

    .brand-mark img {
      width: 100%;
      height: 100%;
      object-fit: contain;
      object-position: left center;
    }

    .nav {
      display: flex;
      align-items: center;
      gap: 32px;
      color: rgba(240, 238, 234, 0.78);
      font-size: 0.92rem;
      font-weight: 500;
    }

    .nav a {
      position: relative;
      padding: 6px 0;
      transition: color 0.18s ease;
    }

    .nav a::after {
      content: "";
      position: absolute;
      left: 0;
      bottom: 0;
      width: 0;
      height: 1px;
      background: var(--accent-bright);
      transition: width 0.25s ease;
    }

    .nav a:hover {
      color: var(--text);
    }

    .nav a:hover::after {
      width: 100%;
    }

    /* ---------- Buttons (flat, confident) ---------- */

    .button {
      display: inline-flex;
      align-items: center;
      justify-content: center;
      gap: 10px;
      min-height: 50px;
      padding: 0 26px;
      border-radius: 2px;
      border: 1px solid transparent;
      font-size: 0.92rem;
      font-weight: 600;
      letter-spacing: 0.01em;
      transition: background 0.18s ease, border-color 0.18s ease, color 0.18s ease;
      white-space: nowrap;
      cursor: pointer;
    }

    .button-primary {
      background: var(--accent);
      color: #fff;
    }

    .button-primary:hover {
      background: var(--accent-bright);
    }

    .button-secondary {
      background: transparent;
      border-color: var(--line);
      color: var(--text);
    }

    .button-secondary:hover {
      background: rgba(255, 255, 255, 0.04);
      border-color: rgba(255, 255, 255, 0.2);
    }

    .button-arrow {
      font-size: 1.05em;
      transition: transform 0.2s ease;
    }

    .button:hover .button-arrow {
      transform: translateX(3px);
    }

    /* ---------- Hero ---------- */

    .hero {
      position: relative;
      padding: 88px 0 112px;
    }

    .eyebrow {
      display: inline-flex;
      align-items: center;
      gap: 14px;
      margin-bottom: 28px;
      color: var(--text-soft);
      font-size: 0.72rem;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      font-weight: 700;
    }

    .eyebrow::before {
      content: "";
      width: 28px;
      height: 1px;
      background: var(--accent-bright);
    }

    .hero h1 {
      font-family: var(--display);
      font-weight: 400;
      font-size: clamp(2.7rem, 6vw, 4.8rem);
      line-height: 1.08;
      letter-spacing: -0.015em;
      max-width: 15ch;
      margin: 0 0 32px;
      text-wrap: balance;
    }

    .hero h1 em {
      font-style: italic;
      color: var(--accent-bright);
      font-weight: 400;
    }

    .hero-lead {
      max-width: 54ch;
      color: var(--text-soft);
      font-size: 1.08rem;
      line-height: 1.7;
      margin: 0 0 40px;
    }

    .hero-actions {
      display: flex;
      gap: 12px;
      flex-wrap: wrap;
      margin-bottom: 72px;
    }

    .hero-strip {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 0;
      border-top: 1px solid var(--line-soft);
      padding-top: 32px;
      max-width: 760px;
    }

    .hero-strip-item {
      padding-right: 28px;
    }

    .hero-strip-item + .hero-strip-item {
      padding-left: 28px;
      border-left: 1px solid var(--line-soft);
    }

    .hero-strip-label {
      color: var(--muted);
      font-size: 0.7rem;
      letter-spacing: 0.16em;
      text-transform: uppercase;
      font-weight: 600;
      margin-bottom: 10px;
    }

    .hero-strip-value {
      color: var(--text);
      font-size: 0.98rem;
      font-weight: 500;
      line-height: 1.4;
    }

    /* ---------- Section base ---------- */

    .section {
      padding: 112px 0;
      position: relative;
    }

    .section-eyebrow {
      display: inline-flex;
      align-items: center;
      gap: 12px;
      margin-bottom: 20px;
      color: var(--accent-bright);
      font-size: 0.7rem;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      font-weight: 700;
    }

    .section-eyebrow::before {
      content: "";
      width: 24px;
      height: 1px;
      background: var(--accent-bright);
    }

    .section-heading {
      font-family: var(--display);
      font-weight: 400;
      font-size: clamp(2rem, 4vw, 2.95rem);
      line-height: 1.15;
      letter-spacing: -0.012em;
      margin: 0 0 22px;
      max-width: 24ch;
      text-wrap: balance;
    }

    .section-heading em {
      font-style: italic;
      color: var(--accent-bright);
      font-weight: 400;
    }

    .section-intro {
      max-width: 58ch;
      color: var(--text-soft);
      font-size: 1.02rem;
      line-height: 1.7;
      margin: 0;
    }

    .section-header {
      margin-bottom: 64px;
      max-width: 720px;
    }

    /* ---------- Services ---------- */

    .services {
      background: var(--bg-2);
      border-top: 1px solid var(--line-soft);
      border-bottom: 1px solid var(--line-soft);
      position: relative;
    }

    .service-grid {
      display: grid;
      grid-template-columns: 1.15fr 0.85fr 0.85fr;
      gap: 18px;
    }

    .service-card {
      background: var(--bg-3);
      border: 1px solid var(--line);
      border-radius: var(--radius);
      padding: 38px 34px 34px;
      position: relative;
      transition: border-color 0.25s ease;
    }

    .service-card:hover {
      border-color: rgba(255, 255, 255, 0.16);
    }

    .service-card--primary {
      background: linear-gradient(180deg, rgba(78, 141, 93, 0.09), rgba(78, 141, 93, 0.015));
      border-color: rgba(104, 174, 121, 0.22);
    }

    .service-meta {
      margin-bottom: 24px;
      min-height: 20px;
    }

    .service-tag {
      font-size: 0.66rem;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      font-weight: 700;
      color: var(--accent-bright);
      display: inline-flex;
      align-items: center;
      gap: 8px;
    }

    .service-tag::before {
      content: "";
      width: 18px;
      height: 1px;
      background: var(--accent-bright);
    }

    .service-title {
      font-family: var(--display);
      font-weight: 500;
      font-size: 1.55rem;
      line-height: 1.22;
      letter-spacing: -0.01em;
      margin: 0 0 16px;
      color: var(--text);
    }

    .service-card--primary .service-title {
      font-size: 1.75rem;
    }

    .service-lead {
      color: var(--text-soft);
      font-size: 0.98rem;
      line-height: 1.65;
      margin: 0 0 26px;
    }

    .service-list {
      list-style: none;
      padding: 0;
      margin: 0;
      border-top: 1px solid var(--line-soft);
      padding-top: 18px;
    }

    .service-list li {
      position: relative;
      padding: 9px 0 9px 22px;
      color: var(--text-soft);
      font-size: 0.92rem;
      line-height: 1.55;
      border-bottom: 1px solid var(--line-soft);
    }

    .service-list li:last-child {
      border-bottom: none;
    }

    .service-list li::before {
      content: "";
      position: absolute;
      left: 0;
      top: 17px;
      width: 10px;
      height: 1px;
      background: var(--accent-bright);
    }

    /* ---------- When to engage ---------- */

    .triggers {
      background: var(--bg);
      padding: 112px 0;
    }

    .triggers-grid {
      display: grid;
      grid-template-columns: 0.9fr 1.1fr;
      gap: 64px;
      align-items: start;
    }

    .triggers-list {
      list-style: none;
      padding: 0;
      margin: 0;
    }

    .triggers-list li {
      position: relative;
      padding: 20px 0 20px 28px;
      border-bottom: 1px solid var(--line-soft);
      color: var(--text);
      font-size: 1.02rem;
      line-height: 1.55;
    }

    .triggers-list li:first-child {
      border-top: 1px solid var(--line-soft);
    }

    .triggers-list li::before {
      content: "";
      position: absolute;
      left: 0;
      top: 31px;
      width: 14px;
      height: 1px;
      background: var(--accent-bright);
    }

    /* ---------- Contact ---------- */

    .contact {
      background: var(--bg-2);
      padding: 120px 0 80px;
      border-top: 1px solid var(--line-soft);
      position: relative;
    }

    .contact-inner {
      max-width: 720px;
      margin: 0 auto;
      text-align: center;
    }

    .contact-inner .section-eyebrow {
      justify-content: center;
    }

    .contact h2 {
      font-family: var(--display);
      font-weight: 400;
      font-size: clamp(2.2rem, 4.5vw, 3.3rem);
      line-height: 1.15;
      letter-spacing: -0.012em;
      margin: 0 0 24px;
      text-wrap: balance;
    }

    .contact h2 em {
      font-style: italic;
      color: var(--accent-bright);
      font-weight: 400;
    }

    .contact p {
      color: var(--text-soft);
      font-size: 1.08rem;
      line-height: 1.7;
      margin: 0 0 40px;
    }

    .contact-cta {
      display: inline-flex;
      flex-direction: column;
      align-items: center;
      gap: 24px;
    }

    .contact-meta {
      display: flex;
      gap: 28px;
      justify-content: center;
      flex-wrap: wrap;
      color: var(--muted);
      font-size: 0.84rem;
      letter-spacing: 0.04em;
    }

    .contact-meta-item {
      display: inline-flex;
      align-items: center;
      gap: 10px;
    }

    .contact-meta-item + .contact-meta-item::before {
      content: "";
      width: 3px;
      height: 3px;
      border-radius: 50%;
      background: var(--muted);
      display: inline-block;
      margin-right: 18px;
    }

    /* ---------- Footer ---------- */

    .footer {
      padding: 36px 0;
      border-top: 1px solid var(--line-soft);
      background: var(--bg);
    }

    .footer-inner {
      display: flex;
      justify-content: space-between;
      gap: 16px;
      flex-wrap: wrap;
      align-items: center;
      color: var(--muted);
      font-size: 0.84rem;
    }

    .footer-brand {
      display: flex;
      align-items: center;
      gap: 12px;
    }

    .footer-mark {
      width: 336px;
      height: 60px;
      opacity: 0.6;
    }

    .footer-mark img {
      width: 100%;
      height: 100%;
      object-fit: contain;
      object-position: left center;
    }

    .footer-right {
      display: flex;
      gap: 28px;
      flex-wrap: wrap;
      align-items: center;
    }

    .footer a:hover {
      color: var(--text);
    }

    /* ---------- Responsive ---------- */

    @media (max-width: 960px) {
      .service-grid {
        grid-template-columns: 1fr 1fr;
      }

      .service-card--primary {
        grid-column: 1 / -1;
      }

      .service-card--primary .service-title {
        font-size: 1.8rem;
      }

      .triggers-grid {
        grid-template-columns: 1fr;
        gap: 40px;
      }

      .hero-strip {
        max-width: 100%;
      }
    }

    @media (max-width: 720px) {
      .container {
        width: min(calc(100% - 32px), 1200px);
      }

      .header-inner {
        min-height: 74px;
        flex-direction: column;
        align-items: stretch;
        justify-content: center;
        gap: 8px;
        padding: 10px 0;
      }

      .brand {
        justify-content: center;
      }

      .brand-mark {
        width: 148px;
        height: 26px;
      }

      .nav {
        width: 100%;
        justify-content: center;
        gap: clamp(10px, 3vw, 20px);
        font-size: clamp(0.74rem, 2.7vw, 0.88rem);
        white-space: nowrap;
      }

      .nav a[href$="#when"] {
        font-size: 0;
      }

      .nav a[href$="#when"]::before {
        content: "When to engage";
        font-size: clamp(0.7rem, 2.55vw, 0.84rem);
      }

      .hero {
        padding: 64px 0 88px;
      }

      .hero-strip {
        grid-template-columns: repeat(3, minmax(0, 1fr));
        padding-top: 20px;
      }

      .hero-strip-item {
        padding-right: 12px;
      }

      .hero-strip-item + .hero-strip-item {
        padding-left: 12px;
        border-left: 1px solid var(--line-soft);
      }

      .hero-strip-label {
        font-size: clamp(0.5rem, 1.9vw, 0.62rem);
        letter-spacing: 0.12em;
        margin-bottom: 6px;
      }

      .hero-strip-value {
        font-size: clamp(0.64rem, 2.3vw, 0.78rem);
        line-height: 1.3;
      }

      .section,
      .triggers {
        padding: 80px 0;
      }

      .contact {
        padding: 80px 0 56px;
      }

      .service-grid {
        grid-template-columns: 1fr;
      }

      .service-card {
        padding: 30px 26px 26px;
      }

      .service-card--primary .service-title {
        font-size: 1.65rem;
      }

      .section-header {
        margin-bottom: 48px;
      }
    }

    @media (max-width: 520px) {
      .hero-actions {
        flex-direction: column;
        align-items: stretch;
      }

      .hero-actions .button {
        width: 100%;
      }

      .hero-actions .button-secondary {
        display: none;
      }

      .nav {
        gap: clamp(8px, 2.4vw, 14px);
      }

      .contact-meta {
        flex-direction: row;
        flex-wrap: nowrap;
        gap: 6px;
        font-size: clamp(0.5rem, 1.72vw, 0.62rem);
        letter-spacing: 0.005em;
        white-space: nowrap;
      }

      .contact-meta-item {
        gap: 5px;
      }

      .contact-meta-item + .contact-meta-item::before {
        width: 2px;
        height: 2px;
        margin-right: 5px;
      }

      .footer-inner {
        flex-direction: column;
        align-items: flex-start;
        gap: 18px;
      }
    }

    /* ---------- Motion ---------- */

    @keyframes fadeUp {
      from {
        opacity: 0;
        transform: translateY(12px);
      }
      to {
        opacity: 1;
        transform: translateY(0);
      }
    }

    .hero .eyebrow,
    .hero h1,
    .hero-lead,
    .hero-actions,
    .hero-strip {
      animation: fadeUp 0.7s cubic-bezier(0.22, 1, 0.36, 1) backwards;
    }

    .hero .eyebrow { animation-delay: 0.05s; }
    .hero h1 { animation-delay: 0.15s; }
    .hero-lead { animation-delay: 0.28s; }
    .hero-actions { animation-delay: 0.4s; }
    .hero-strip { animation-delay: 0.5s; }

    @media (prefers-reduced-motion: reduce) {
      *,
      *::before,
      *::after {
        animation-duration: 0.001ms !important;
        animation-iteration-count: 1 !important;
        transition-duration: 0.001ms !important;
        scroll-behavior: auto !important;
      }
    }

    /* ---------- Article listing ---------- */

    .articles-layout {
      display: grid;
      grid-template-columns: minmax(0, 1fr) 360px;
      gap: 42px;
      align-items: start;
      margin-top: 54px;
    }

    .article-list {
      display: grid;
      gap: 18px;
    }

    .article-link-card {
      display: block;
      padding: 24px 28px 26px;
      background: var(--bg-3);
      border: 1px solid var(--line);
      border-radius: var(--radius);
      transition: border-color 0.18s ease, background 0.18s ease;
    }

    .article-link-card:hover {
      background: var(--panel-2);
      border-color: rgba(255, 255, 255, 0.18);
    }

    .article-card-date {
      display: block;
      margin: 0 0 12px;
      color: var(--muted);
      font-size: 0.72rem;
      font-weight: 700;
      letter-spacing: 0.09em;
      text-transform: uppercase;
    }

    .article-link-card h2 {
      margin: 0;
      font-family: var(--display);
      font-size: clamp(1.18rem, 1.8vw, 1.45rem);
      font-weight: 400;
      line-height: 1.18;
      letter-spacing: -0.01em;
    }

    .article-link-card p {
      margin: 12px 0 0;
      color: var(--text-soft);
      font-size: 0.92rem;
      line-height: 1.55;
    }

    .article-card-action {
      display: inline-block;
      margin-top: 18px;
      color: var(--accent-bright);
      font-size: 0.78rem;
      font-weight: 700;
      letter-spacing: 0.08em;
      text-transform: uppercase;
    }

    .author-card {
      display: block;
      padding: 32px 30px;
      background: var(--bg-3);
      border: 1px solid var(--line);
      border-radius: var(--radius-lg);
      position: sticky;
      top: 110px;
      transition: border-color 0.25s ease, background 0.25s ease;
    }

    .author-card:hover {
      background: rgba(255, 255, 255, 0.06);
      border-color: rgba(255, 255, 255, 0.16);
    }

    .author-card-header {
      display: flex;
      align-items: center;
      gap: 18px;
      margin-bottom: 24px;
    }

    .author-card img {
      width: 132px;
      height: 132px;
      border-radius: 50%;
      object-fit: cover;
      object-position: center;
      border: 1px solid rgba(255, 255, 255, 0.18);
      flex: 0 0 auto;
    }

    .author-name {
      color: var(--text-soft);
      font-size: 0.84rem;
      line-height: 1.2;
      font-weight: 600;
      letter-spacing: 0.02em;
      text-align: left;
    }

    .author-card h2 {
      margin: 0 0 14px;
      font-family: var(--display);
      font-weight: 400;
      font-size: 1.65rem;
      letter-spacing: -0.01em;
    }

    .author-card p {
      margin: 0;
      color: var(--text-soft);
      font-size: 0.95rem;
      line-height: 1.72;
    }

    /* ---------- Article page ---------- */

    .article-page {
      padding: 96px 0 130px;
    }

    .article-container {
      max-width: 820px;
    }

    .article-back {
      display: block;
      width: fit-content;
      margin-bottom: 12px;
      color: var(--text-soft);
      font-size: 1.15rem;
      line-height: 1;
      font-weight: 600;
      transition: color 0.18s ease;
    }

    .article-back:hover {
      color: var(--text);
    }

    .article-page h1 {
      margin: 0 0 18px;
      font-family: var(--display);
      font-weight: 400;
      font-size: clamp(2rem, 4vw, 3rem);
      line-height: 1.05;
      letter-spacing: -0.015em;
      text-wrap: balance;
    }

    .article-page h1 span {
      display: block;
    }

    .article-page h1 span + span {
      font-size: clamp(1.15rem, 2.2vw, 1.9rem);
      line-height: 1.12;
      white-space: nowrap;
    }

    .article-meta {
      color: var(--muted);
      font-size: 0.72rem;
      font-weight: 600;
      letter-spacing: 0.035em;
      text-transform: uppercase;
      margin-bottom: 14px;
    }

    .article-dek {
      margin: 0 0 52px;
      color: var(--text-soft);
      font-size: 0.98rem;
      line-height: 1.65;
      max-width: 48em;
    }

    .article-body {
      color: var(--text-soft);
      font-family: var(--display);
      font-size: clamp(1.1rem, 2vw, 1.28rem);
      line-height: 1.72;
    }

    .article-body p {
      margin: 0 0 1.45em;
    }

    .article-body a {
      color: var(--text);
      text-decoration: underline;
      text-decoration-color: rgba(104, 174, 121, 0.65);
      text-underline-offset: 0.18em;
      transition: color 0.18s ease, text-decoration-color 0.18s ease;
    }

    .article-body a:hover {
      color: var(--accent-bright);
      text-decoration-color: var(--accent-bright);
    }

    @media (max-width: 960px) {
      .articles-layout {
        grid-template-columns: 1fr;
      }

      .author-card {
        position: static;
      }
    }

    @media (max-width: 720px) {
      .articles-layout {
        margin-top: 42px;
      }

      .article-link-card,
      .author-card {
        padding: 26px 24px;
      }

      .article-page {
        padding: 72px 0 96px;
      }
    }